Belly Boi cares about what kind of world we’re passing on to our children, that’s why they believe in using only sustainable practices; each piece is produced with locally sourced cotton and dead-stock fabrics that might otherwise be destined for the landfill. Belly Boi believes that different, unusual, brave ways of thinking are what make the impossible a reality, they want to give boys permission and encouragement to imagine, explore and create — the things that make magic. With Belly Boi it’s all about fun and love — love for the earth, our kids and their future. 

Creative Direction
Brand Identity
Website Design
Collateral design

Children's Apparel

Belly boi