At Casa Fiore, the story begins with the plate. It is the first thing a guest sees, a quiet frame for the meal, the moment, and the memory that follows. Each piece is drawn from Europe’s storied makers and chosen with intention, so nothing on the table is accidental and the host is free to simply be present.
Casa Fiore curates beautiful tableware for gatherings, events, and spaces where details actually matter, so the identity needed to be equally considered. I pulled from traditional European marks and archival typography, built out custom lettering and brand signatures, and created a restrained palette with hints of stone and seaglass; through it all a tiny lamb (created with meaning) became our favourite part of the brand.
Casa Fiore needed to be felt before it was explained. I refined the logotype by hand, letter by letter, drawing from old-world publishing type so it reads like an archival mark. A custom lamb emblem, an ancient symbol of peace and devotion, honours the ritual of gathering. Each piece is chosen for its craftsmanship, provenance, and presence, for hosts, event designers, and hospitality brands who see the table as an expression of taste, not an afterthought.
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