Photography: Nicole Robertson,née Marcynuk

credits

Creative Direction
Brand Identity
Collateral Design

services

An engagement ring is symbolic of the mad love between two people. Ma Folie, which translates from French to “my madness”, is a tradition reimagined. Gemstones celebrate individuality, elegance, and beauty. We handle your love with care. Love madly — in your own modern way.

We wanted to ensure that Ma Folie's branding reflected the quality and uniqueness that every one of their rings exudes. Ultimately the visual identity system's aesthetic goal was to be beautiful, innovative, and memorable - just as Ma Folie's engagement rings.

modern engagement rings

Ma folie