We wanted a sophisticated identity to support this gorgeous new space and important initiatives. We loved working on this project, there were many elements created through the branding process and we're so happy to have been a part of this transformation. Mashallah has such a magnetic and warm energy, her drive and passion come through in everything she does - ultimately our goal was to create a foundation to support this powerhouse of a woman and her thriving business.

"Thank you so much for the amazing work. You’re incredibly talented and diligent. we couldn’t be happier !! "❤️🔥

the reason behind the brand

Mashallah wanted a brand identity to match her long-term goals and the new luxurious and refined store interior she was creating. There was a focus on curation, lightness, texture, and beauty - the space was all about creating calm, clean lines to allow breathing room for her jewelry, clothing, curated vintage, and lifestyle goods to speak. The new space was also going to be used to host events meant to empower, foster, and build community.