Photography: Lauren Twinning

credits

Pear stands out for their commitment to sustainability, ethical sourcing, and exceptional craftsmanship. They work exclusively with solid gold, which allows it to be recycled and repurposed endlessly, and aspire to empower women through the brand. Pear's vision is to create a legacy of beautiful, ethically crafted jewelry that inspires confidence and positively impacts the world.

a sustainable legacy.

pear

Creative Direction
Brand Identity
Website Design
Collateral Design

services

Lara, working with you was the best investment I could have made. You managed to pull my brand idea out of my head and create exactly what I had in mind, but even better. Your attention to detail, your design aesthetic, every part of the experience was something I am so grateful that I took the dive and did with you. You are incredibly talented and such a wonderful person and allll the many months we emailed and called each other were a seamless, enjoyable and rewarding time!

"I had no doubt that she would be able to create the high quality brand vision I had in my mind, And I was right."

the reason behind the brand

Pear is an evolution from their original brand, Welleree. As the brand grew and developed, it felt natural to transition into something that better aligned with their vision and values. They believe that luxury should be accessible and meaningful and their designs are characterized by their clean lines and fresh aesthetics, offering a modern twist on classic elegance. We wanted and brand that reflected all of this.